After a teasing, softly softly approach of countdowns to website launches and so on, there were a smattering of trailers but now the marketing campaign has been turned up.
Firstly, there is a midly underwhelming viral video of General Zod, played by Michael Shannon. The video's primary purpose so we can hear the General speak (because you can't really see him). The main happy surprise, according to the responces, is that at least he doesn't sound like The Joker.
So far, so blurry. However, there is also a new trailer out (trailer no. 3 if I'm not mistaken) which gives loads of new footage and a better idea of the general tone and feel of the film, building on top of the previous trailers.
Well this trailer is pretty damn hot. And once again, like in a previous trailer, it seems like Kevin Costner as Johnathan Kent seems to steal the show. His non-Russell Crowe father figure to Clark seems to be a genuinly honest, but realistic character. He is far removed from the faintly smug Russell Crowe (who also has a larger appearance in the trailer here).
So yeah, UK release date is currently set as being 14th June. Perfect time for a summer blockbuster.